I recently experimented with TikTok's Symphony and here's my honest take on product promotions it generated.

Case Study: Hair Loss Recovery Serum for one of our client brands

Finding the Right Inspiration:

TikTok Symphony offers great examples with CTR percentile stats, though it lacks exact GMV details compared to tools like Fastmoss or Kalodata or Tapestry AI. This is a crucial information for selecting effective videos and I have seen brands demanding for GMV details before choosing to run a video as ad.

Create Ads in Generation Studio:

Currently, there are two options: Product Videos and Dubbed Translation. I chose Product Videos, which asked for details like pricing, description, and target segment.

It generated realistic avatars, believable script and overall nice video. BUT - they felt a bit unnatural.

Generated videos:
https://lnkd.in/dFBB6Y3c
https://lnkd.in/ds9gSxBh
https://lnkd.in/dHuJYbE9

Customizable Avatars:

Template avatars give more control over which avatar to pick and script. However, the lip sync and gestures need improvement for a more natural feel. Brands most likely won't use this option

Generated videos: https://lnkd.in/dAy8KwcV

Overall Impression:

TikTok Symphony's Generation Studio made it really easy to create product promotions quickly and for FREE. The quality is comparable to apps like Creatify AI. Good work TikTok for Business

To be more useful, TikTok has to mimic what influencers do to promote a product. See videos from Tapestry AI for example.

Generated video from Creatify AI:
https://lnkd.in/dNUTAiZX

Generated videos from Tapestry AI:
https://lnkd.in/dB_4SEsn

https://lnkd.in/dKZ_RhyZ

https://lnkd.in/d34BaTrV


Not bragging - but content from Tapestry AI feels more closer to influencer content, and the client was happy to use it.

Want help with creating influencer-like TikTok promotions, contact us
https://lnkd.in/dTguz-uV